Shortcode/longcode

Short code Services

A SMS short code is a 5 digit number, provided by mobile network operators, on which data (SMS) can be sent by subscribers of the mobile operators. All incoming sms, to the short code can be made available with full details to the customer.

Usage

• Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc.
• For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.

Benefits

• Short codes have a high top of the mind recall as they are relatively easy to remember.
• Combined with pull sms, marketing campaign can be automated, personalized and analyzed.

Long-code Services

Provides unique long code/ virtual number service that lets two-way global communications through SMS. With long-code services, enterprises are empowered with two-way messaging /sms capabilities using the familiar 10 digit mobile number.

Usage

• Suited for a closed-circle messaging where enterprises do no want their customers and employees to pay a premium for outgoing sms.
• Used by enterprises who want their sales force to send them critical information or for receiving queries/responses from the existing customers over sms.

Benefits

• Unlike short-code service which is country specific, long code service can be used for querying business information from around the globe.
• Large reach of marketing campaign due to high mobile penetration.